1. MEDIA RELATIONS - Consumer Products
1A. Healthcare
1B. Technology
1C. Food & Beverage
1D. Packaged Goods
1E. Non-Packaged Goods
1F. Other (categories not elsewhere defined)
2. MEDIA RELATIONS - Consumer Services
2A. Travel and Tourism/Hospitality
2B. Healthcare Services
2C. Technology
2D. Financial Services
2E. Other (categories not elsewhere defined)
3. MEDIA RELATIONS - Business to Business
3A. Professional and/or Financial Services
3B. Products
3C. Other (categories not elsewhere defined)
4. MEDIA RELATIONS - Associations/Government/Nonprofit Organizations
5. NEWSLETTERS
5A. Fewer than 16 pages
5B. 16 Pages or more
6. MAGAZINES
6A. Internal Audiences Primarily
6B. External Audiences Primarily
7. ANNUAL REPORTS
7A. Companies (Up to $500 Million)
7B. Companies (More than $500 Million)
7C. Non-Profit Organizations
(For on-line or electronic versions, enter category 25D for multi-media annual reports.)
8. BROCHURES
8A. Fewer than 16 pages
8B. 16 pages or more
(For on-line or electronic versions, enter category 25E for multi-media brochures.)
9. PUBLICATIONS
9A. Single Issue Newsletters/Booklets
9B. Books
10. PRESS KITS/MEDIA KITS
10A. Products
10B. Services
10C. Events/Commemorations/Other
(For on-line or electronic versions, enter category 25A for multi-media press kits/media kits.)
11. DIRECT MAIL/DIRECT RESPONSE
12. VIDEO NEWS RELEASES
13. AUDIO PROGRAMS
14. INTERNAL VIDEO PROGRAMS
14A. Corporate/Organization News
14B. Corporate/Organization Feature
15. EXTERNAL VIDEO PROGRAMS
16. TELEVISION PSAs
Video productions of one minute or less distributed to television stations as non-paid Public Service Announcements. Single productions or a series addressing the same issue may be submitted on a single 1/2" VHS cassette. The one-page summary should include documentation of results.
17. RADIO PSAs
18. SPEECHES
19. FEATURE STORIES
20. EDITORIALS/OP-ED COLUMNS
21. ADVERTORIAL
22. RESEARCH/EVALUATION
23. CREATIVE TACTICS
24. WEB SITES
24A. External
24B. Internal/Intranets
25. MULTI-MEDIA COMMUNICATIONS
25A. Press Kit/Media Kit
25B. Newsletters
25C. Magazines
25D. Annual Reports
25E. Brochures
